Construction machinery host companies converse

The "inflection point" of China's construction machinery market has basically been recognized by the industry. On November 23rd, the fourth session of the Fourth Session of the China Construction Machinery Industry Association, the leaders of the participating companies and the heads of major corporations are also involved in the construction machinery industry. The problems that emerged and the future development trends have been discussed in depth.

The development of China's construction machinery industry during the "11th Five-Year Plan" period can be described as rapid progress. The demand in the domestic market has also increased year by year. At the same time, the scale of production and sales of major host companies across the country is gradually expanding. However, starting from the second quarter of this year, the industry has experienced a general decline in sales, and the slippage is not the slightest point. The industry generally believes that this is the biggest "turning point" in the construction machinery industry in the past decade!

Many factors are considered to be due to the fact that the relevant national policies and plans for this year have not been implemented. Some people compared the construction of railways, the construction of affordable housing, and water conservancy construction to the troika that drove the construction machinery market in China to continue. The losses caused by the loss of any one party are huge, but it happened that this year the three carriages were all running. Not too fast! First of all, in the first half of 2011, the social housing project was once questioned. Due to the problem of the rate of return, many cities are not willing to position their development goals in the housing projects. By the end of May this year, the operating rate was only 30%. According to previous statistics, 30 percent of sales of construction machinery products can be From here. Secondly, railway construction coincided with an eventful event, the reduction of basic construction investment, and the new growth point that train accidents will lock in the industry – once the high-speed rail construction was in a state of deferred construction and suspension. As for the impact of water conservancy construction on the sales volume of the construction machinery industry market, it is not very huge, so the troika has also squeezed into the slow lane!

However, these can only be regarded as external factors that have a large relationship. Since the development of the industry itself, there have been many problems since the second half of 2010. With the increasingly fierce market competition, some companies are trying to gain more market share in order to expand their influence in the industry. , began to use some irrational promotional tools. In addition to giving away prizes and equipment purchase discounts, the “zero down payment” mortgage became the craziest sales model in the first quarter of 2011. Many manufacturers proposed “zero down payment, free use for one year, and payment for the second year”. This phenomenon has actually become increasingly fierce. Not only small-scale enterprises have participated in the industry, but also some large-scale well-known companies have been involved in it. Promotional products also come from Machines gradually spread to more models.

The launch of "zero-down payment" mortgage sales will enable users with weak financial strength to purchase products, which will certainly disrupt the normal market competition order of the industry and will also bring huge risks to manufacturers, agents and banks. The behavior of advance overdraft market caused by such unfair competition has also become another driving force for this year's construction machinery inflection point!

Although the problem has led to serious consequences, many large host companies have also realized this in a timely manner and have made reasonable adjustments in the future development plan, which has played a positive role in promoting the future development of the entire industry. Also for the industry and enterprises to resist the "winter winter" even more power!

At the just-concluded “fourth session of the Third Board of Directors”, Ms. Chen Ling, Chairman of Xiamen Xakao Machinery Co., Ltd. said: “In recent years, all our companies have increased investment in technological transformation, increased R&D investment, and applied Modern management methods such as informatization and lean manufacturing have greatly improved the performance, quality, and category of products, but they are still a certain distance away from the international advanced level.The history of the construction machinery industry shows that there is no winner in the price war, and in order to maintain the health of the industry, For sustainable development, we call for value competition and rational competition focusing on industrial risk control. During the “Twelfth Five-Year Plan” period, we will work together to further explore the international market, especially in the development and application of high-end hydraulic parts and components.

Yang Yong, a member of the standing committee of the XCMG Party Committee and deputy general manager, also mentioned: “We need to reflect on the golden decade of the leap-forward growth of the industry. We must reflect on overcapacity resulting from excessive pursuit of scale and blind expansion at a low level. We must reflect on the impracticality of technological development. A great deal of blind pursuit; to reflect on the impetuous product quality and management upgrades, service upgrades; to reflect on the international expansion of the masses, regardless of cost, arbitrary price, mutual demolition, and discredit the overall image of Chinese brands and It is necessary to reflect on the huge damage to the industry environment, industry climate, and industry development caused by excessive competition, unfair competition, ignoring the vicious competition, and lack of vicious competition.

We feel a little sorry for the failure of the Chinese construction machinery to continue the rapid growth during the 11th Five-Year Plan period. We also feel fortunate that the industry has such a group of forward-looking companies and entrepreneurs, and that the Chinese construction machinery industry is returning rationally Rebirth and feel unparalleled expectations!

Suzi Meng, secretary-general of the China Construction Machinery Industry Association, also stated: “At present, the construction machinery industry is gradually falling into a process of rational decline due to the macro-control measures of the country and many factors at home and abroad. However, from the overall analysis, in the coming period, the national The driving force for economic growth is still strong, and the risk of a rapid fall in economic growth is relatively small. As an important component of the equipment manufacturing industry, construction machinery is a strategic industry that provides technical equipment for the development of the national economy and national defense, and is a national economy supported by the state. In the pillar industries, the industry will still face precious opportunities for development and have good growth prospects."